00The studio

Most experiences are one moment away from being unforgettable.

The promise

Small moments. Enormous impact. We'll show you what you've been missing.

01Who we are

Two lenses on the same problem.

Some people learn to spot great ideas. For us it was never something we learned — it was something we were shaped into.

We grew up at the intersection of what's new and what's beautiful and what works. Our father always had the latest technology — not as a hobby, but as a way of thinking. Our mother was ahead of every design trend before it became one. Between them they gave us something most people spend careers trying to develop: an instinct for where form and function meet, and a restlessness when they don't.

That's what Toth Labs is. We build what we would want to use. We solve the gaps we've lived ourselves. And because of that, the things we build tend to work — not just technically, but in the way they feel. Effortless. Considered. Worth sharing.

We've spent our careers on opposite sides of the same problem. Kathleen inside organizations — watching experiences fall just short of the thing that would have made people feel something. Michael at the engineering layer — seeing the technical possibility that nobody was picking up. The gaps were always there. We just couldn't stop seeing them.

Kathleen sees the human gap — the moment in an experience that almost lands but doesn't. Michael sees the technical possibility — with a fluency in AI and engineering that most people simply don't have yet. When both of us are looking at the same problem, the gap and the solution become visible at the same time.

We don't just improve products. We find the one thing that makes them unforgettable.

02The team

Kathleen Toth

Experience Design Strategist

Kathleen has spent her career finding the human moment that existing products and organizations are leaving on the table — and building the infrastructure to capture it.

As Director of Experience Design at Weight Watchers, she built virtual programming systems, talent ecosystems, and behavior change frameworks from the ground up — work that sits at the intersection of product strategy, content design, and human psychology. Before that, she led instructor programming and talent management at SoulCycle, overseeing a team of 150+ across a portfolio of physical experiences.

She's worked across digital and IRL, startup pace and enterprise scale, talent strategy and product design. The throughline is always the same: she finds what's missing, then builds the thing that fills it.

Michael Toth

Software Engineer & Technical Builder

Michael is a full stack software engineer with deep expertise in building complex web applications and AI-powered pipelines. Currently at Bayada, he moves from concept to working prototype with remarkable speed — compressing what takes a product team quarters to ship into days or less.

He doesn't just execute ideas. He makes them real.

03What we do

Six ways we close the gap.

Experience Gap Analysis

We audit your end-to-end customer journey to identify the emotional moments that are missing, underleveraged, or left to chance. We find what your product and your customers are telling you that you haven't heard yet.

Moment Design

We design the specific interactions — digital or IRL, AI-powered or human — that elevate the overall experience. The rituals, transitions, and touchpoints that turn a transaction into something people remember.

AI Product Innovation

We identify where AI can transform your existing product or experience — and then we build it. Not a prototype. Not a proof of concept deck. A production-ready pipeline, branded to your look and feel, tested and ready to integrate. Michael's fluency with AI capabilities means we move from opportunity to working solution faster than most teams can finish scoping the project. You don't get a recommendation. You get the thing.

Blue Sky Concept Design

For companies ready to think beyond their current product roadmap. We design the future version of your experience — the one that makes people feel something they didn't expect.

Experience Strategy Consulting

For brands navigating a critical moment of transformation — whether digital, physical, or both. We bring strategic vision and operational instinct to close the gap between where you are and where you need to be.

IP Development & Licensing

We develop innovative product concepts and features independently and offer them to companies as ready-to-integrate solutions. You get the idea, the proof of concept, and the engineering to ship it.

04Proof of concept

A pie chart becomes an heirloom.

Give us what you have — a DNA report, or just what you remember about where your dog came from. We map the whole lineage, then render it as art.

01 · The data
A breed breakdown nobody posts.
02 · The structure
Every ancestor placed — three generations, branch by branch.
03 · The render
Brought to life in any style. Print-ready.
- Celestial
- Watercolor
- Botanical
- Line

This is one pipeline we built, in an afternoon. The point isn't dog DNA — it's that when we find a moment like this, we can build the thing that captures it, fast.

This is what Toth Labs does.

05Contact

Worth a conversation?

Small moments. Enormous impact. If something here resonates, we'd love to show you what you've been missing.

Start the conversation